The exhibition industry is promising to move more responsibly and in an environmentally friendly way. The construction of buildings, which are claimed to have a minor impact, is one way companies are signaling their concern for the environment. Is this method truly sustainable, or is it merely a marketing strategy? It is essential to understand exactly what “green” stands for, how to distinguish between real actions and greenwashing.
The exhibition industry is promising to move more responsibly and in an environmentally friendly way. The construction of buildings, which are claimed to have a minor impact, is one way companies are signaling their concern for the environment. Is this method truly sustainable, or is it merely a marketing strategy? It is essential to understand exactly what “green” stands for, how to distinguish between real actions and greenwashing.
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